Leaders never fear new challenges. With their imagination and fresh ideas, leaders should be able to encourage innovation in every sector of our lives by constantly seeking better ideas, better inspirations and better goals. However, leaders cannot make such development without knowing the past. One can pursue further improvement only when she knows what his ancestors had gone through, learning from their success and failures. In other words, Review the Old and Learn the New. With this in mind, we, the prospective leaders of the world, should challenge the future full of uncertainties.

In NEAN 2010, we plan to discuss issues that are currently at stake in Asia and around the world. This year's sessions of politics, environment, culture, and economy explore the nature of future challenges and the ways in which Northeast Asia should prepare for the unexpected.

The politics session seeks methods to prepare for the future by letting delegates think about their role in NEA's future through discussions on retrieving NEA's human rights consciousness, as well as NEA's needs for further development by walking through a mock election on "Flourish Package" of common aspiration. The environment session addresses 'Greenwashing' by analyzing how contemporary society perceives eco-friendly movements and by examining the practice of companies disingenuously advertising their products and policies as ”eco-friendly”. The culture session focuses on the 'brand culture' by discussing on the cultural marketing of companies and the cultural corporate identity. Last but not least, the economy session reviews the economic cooperation within Northeast Asia by considering the establishment of NorthEast Asia Development Bank (NEADB) and a common currency.